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Hybrid – CATI – Qualitative 
Reliable Fieldwork
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Behavioral Measurement 
Customer Panels 
Behavioral Research
Behavioral Data 
Reach & Audience Analysis
Panel Management System
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Research
Solutions
Across Real-World Environments
Behavioral research measures what actually happens
Research
Solutions
Across Real-World Environments
Behavioral research measures what actually happens
Measurement Solutions
Observed behavior complements traditional surveys
Exposure | Impact | Cross-media
Campaign exposure becomes meaningful through measurable audience impact.
Usage | Behavior | Data
Observed behavior across digital, media, and physical environments.
Audience | Engagement
Build dedicated research environments around specific audiences and behaviors.
Modern Behavioral Research
Connecting survey and behavioral data
Behavioral research complements traditional market research with observed behavior and real-world usage contexts. Combining passive behavioral measurement with survey-based analysis creates a more comprehensive understanding of audiences and communication effects.
Surveys alone are often no longer sufficient to fully capture actual usage behavior, real media and advertising exposure, or broader audience behavior patterns. Especially within today’s complex digital and cross-media environments, behavioral research provides a more realistic perspective on actual behavior and decision-making.
Customer Panels
Build direct, long-term relationships with the audiences that matter most. Customer panels and research communities provide continuous access to people, insights and meaningful engagement.
IT ALL CONNECTS
We measure what really happens — and what it changes
Bringing together measurement solutions, and survey data across multiple research methodologies.
Measurement Solutions
Connecting campaign exposure with survey-based effectiveness measurement.
Behavioral Insights
Understanding digital and physical behavior across channels and environments.
Audience Intelligence
Combining validated participant structures with behavioral and survey data.
Research Infrastructure
Integrated systems for measurement, fieldwork, and operational control.
Value begins where data turns into decisions. We deliver more than data — solutions: customer communities that generate deeper, more specific insights, and tools that turn them into clear answers. From Campaign and Behavioural Measurement to Customer Panels & Communities.
Klaus Oberecker
Managing Director, Talk
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