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About Talk

About Talk: Tito & Friends Holding AG

The TALK story

Research expertise built through experience, technology, and quality.

Talk Online Panel combines more than two decades of online research experience with proprietary technologies and a European research infrastructure. From our origins in online market research, we have continuously developed our systems and services to support changing research needs, new data sources, and more complex measurement challenges.

What started with building and managing online research communities has developed into a research solutions provider connecting audience access, behavioral measurement, campaign effectiveness analysis, and research operations.

Today, Talk provides the infrastructure behind reliable insights: combining high-quality panels, advanced measurement technologies, and experienced research teams across multiple European markets.

Reliable research is never built on technology alone. It depends on people, trusted processes, and a deep understanding of how meaningful data is created. The following chapters tell more about Talk and how the company has developed over time.

Tito & Friends Holding AG

Talk Online Panel is part of Tito & Friends Holding AG, an owner-managed Swiss group specializing in market research and information technology. Originally founded in Austria more than 25 years ago, the group today employs around 260 professionals across 20 countries and operates from 15 offices throughout Europe.

MORE ABOUT TALK

GALLERY

Chapter I

THE BEGINNING

Everything starts with conviction.

Chapter II

BUILDING TRUST

Trust cannot be claimed. It has to be earned.

Chapter III

EXPANDING HORIZONS

Every new country changes perspective.

Chapter IV

RESEARCH TECHNOLOGY

Systems become the product.

Chapter V

BEHAVIORAL INTELLIGENCE

Understanding goes beyond answers.

Chapter VI

THE TALK ERA

Today is built on everything before.